BERRIEN SPRINGS, MICHIGAN – April 23, 2026 – Honor Credit Union is expanding its investment services through a new relationship with Cetera Financial Institutions, enhancing access to personalized investment guidance and financial education through Honor Investment Services*.
As a not-for-profit credit union, Honor exists to help individuals and families improve their financial well-being while supporting local communities. This partnership with Cetera reflects that focus by broadening Honor’s investment services and providing members with expert advice as they plan for what’s ahead. These services are now available to Honor members and people across the United States through Honor Investment Services at honorinvestmentservices.com or by visiting a local Honor Credit Union branch.
Honor Investment Services chose Cetera for its experience supporting financial institutions nationwide and its strong reputation for delivering investment services backed by industry-leading technology and a full-picture approach to financial planning.
“Helping our members build strong financial futures has always been central to who we are as a credit union,” said Scott McFarland, CEO of Honor Credit Union. “Partnering with Cetera helps us enhance our investment services program so we can provide members with even greater access to trusted financial guidance and support at every stage of life.”
Through this relationship, Honor continues to build on how it supports members beyond traditional banking. Together, Honor Credit Union and Cetera Financial Institutions look forward to connecting more people with financial guidance to help them plan for the future with confidence.
ABOUT HONOR CREDIT UNION
Honor Credit Union is a not-for-profit, full-service financial institution serving more than 100,000 members in 28 branch communities throughout western and northern Michigan. Providing solutions for financial success and giving back to the communities it serves remain the driving forces behind Honor Credit Union. For more information, call 800.442.2800 or visit honorcu.com.
ABOUT CETERA
Cetera Financial Group (Cetera) is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera’s multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms.
Unlike traditional IBDs, Cetera offers true choice – blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera’s five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth.
As of Dec. 31, 2025, Cetera firms manage approximately $640 billion in assets under administration and $294 billion in assets under management. Its Voice of the Customer program has captured more than 40,000 advisor reviews, with over 40,000 five-star ratings, giving Cetera a 4.8 out of 5 satisfaction score.
Learn more at www.cetera.com and follow Cetera on LinkedIn, Instagram, Facebook, YouTube, and X.
Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera’s principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.
Avantax Planning Partners, Inc., is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of CFG). All the referenced entities are under common ownership.
Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice.
*Honor Investment Services is a marketing name of Cetera Investment Services LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC. Investments are not NCUA/NCUSIF insured, may lose value, are not guaranteed by the financial institution, are not deposits and are not insured by any federal government agency.
Investments are: *Not FDIC/NCUSIF insured * May lose value * Not financial institution guaranteed * Not a deposit * Not insured by any federal government agency.